stylized forest with dappled sunlight from a source at top right, primary colors greens and blues

About

Elizabeth Witherspoon, MBA, PhD

Education:

B.A. in Journalism-Advertising (Louisiana State University)

MBA in Marketing (Old Dominion University)

PhD in Mass Communication with emphasis in Health Communication & Public Relations (University of North Carolina-Chapel Hill)

A strong grounding in both communication theory and application of skills.

Experience: Throughout my career I have developed and updated skills through roles in reporting, magazine editing, special event management, marketing, university teaching, academic publishing, website management, social media and more. Organizations and clients I have worked with are in the publishing, nonprofit, higher education, and international corporate sectors.

Lifelong Learning: Whether upskilling technically or relentlessly following news, industry trends or communications methods, I learn every day. I closely follow science and medical research in oncology, neuroscience, mental health, women’s health, the environment and more.

To stay fully charged you’ll find me hiking, gardening, watercolor painting or hanging out with friends and family.

If you want a communicator who is interested in the strategy before the tactics, and one who listens before making recommendations, then let’s work together to achieve your goals.