“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
~ Maya Angelou
I savor learning new stories and retelling them with creative words and images.
My journey has followed a circuitous route through reporting; editing; marketing; PR in nonprofit, government, and corporate settings; academia; and back round to blogging and creating online content. In the end, it is all about telling the story and getting it right.
Add an MBA in marketing for broader insight into strategy.
Add a PhD in Mass Communication at UNC-Chapel Hill for theory, critical thinking and teaching skills.
In addition to academic publishing, I have taught at UNC’s School of Media & Journalism, UNC’s Kenan-Flagler School of Business, Elon University’s School of Communication, and N.C. State University’s Department of Communication.
For the last decade I have run my own business as a solopreneur focused in biomedical and environmental sciences and public health. Now I am bringing to bear more of my photography, artistic, and creative skills, sidelined while raising children.
Grounded in theory, I apply the common sense of practical life experience. That means observing, listening, and empathizing, with a healthy dose of good humor. I have never met a pun I didn’t like.
If you need a communicator who is interested in the strategy before the tactics, will listen before making recommendations, and has solid writing/editing skills, I’m your gal. I look forward to the opportunity to help you achieve your goals.
Elizabeth Witherspoon, PhD
919-417-9935 | Durham, NC